Site-specific installation, posters; 2012.
Shown at the goup show «Apocalypse and the Rebirth in the Chocolate House» at the Museum of Russian Art in Kiev, within the parallel program bennale «Arsenale 2012″.
Texts on posters:
1 The purpose of text is to deliver message.
2 Purposive message not delivered with text.
3 The deliverance of message is the purpose of text.
4 A text message on deliverance of purpose.
5 Textual message undelivered purposely.
Series of texts begins with the undeniable statement: «The purpose of text is to deliver message». Each of the following texts is the result of changing the order of words of the first text which results the situation where undeniable meaning of statement get totally deconstructed. This situation reveals the semiotic system and weakness of such medium as the text. There appear a new contradictory meanings, such as «Deliverance of message is the purpose of text.»
If we consider the culture in general, including contemporary art, as a variety of forms of communication — this raises the question how to understand the code, ie, by what means the information can be transmitted, what is the structure of this communication medium, how is it used, how they might be changed, where is their weaknesses and how is it possible to continue the perpetual search for a new artistic language.
semiotic collapse
Author: Egor KraftKiev, Ukraine
May 2012
Site-specific installation; posters; 2012. Shown at the goup show «Apocalypse and the Rebirth in the Chocolate House» at the Museum of Russian Art in Kiev, within the parallel program bennale «Arsenale 2012″. Texts on posters: 1 The purpose of text is to deliver message. 2 Purposive message not delivered with text. 3 The deliverance of message is the purpose of text. 4 A text message on deliverance of purpose. 5 Textual message undelivered purposely. Added on: 2013/02/17
Categories: exhibition, poster